Media meets the Semantic Web

Posted on July 2, 2009
Filed Under Semantic Web, journalism | Comments Off

Georgi and I presented a jointly written (BBC, DBpedia and Rattle) paper at the European Semantic Web Conference a couple of weeks ago. My half of the presentation is avalible on slideshare.

One point that I thought was particularly interesting was the potential role of Linked Data for SEO.

Consuming Open Linked Data (LOD) can help you publish more url’s for things (for example a music artist or country). These nodes act as topical points of aggregation for resources on your site but also increase the surface area ( the number of useful points of access) for search engines to get at. In addition Linked Data can also help in scaling cross-linking between nodes and resources. Which is really the subject of the paper.

This combination of increasing the meaningful access points to a site and more consistent and scalable cross linking that LOD can assist is great for Google.

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